Will the .tel gel?

In Visit Our Website by Laura StockerLeave a Comment

Laura: Looks like another entrepreneur has managed to convince ICANN that another top level domain extension is needed – this time it’s .tel. Picture it: mycompany.tel. At first glance, you might decide to take a pass on .tel domain extensions, but depending on your business model, it may well be worth a second look. Currently businesses and individuals can choose …

Give us money or we’ll shave a helpless kitten – not

In Marketing 101 by Jeff Peyton7 Comments

Jeff: I don’t have anything against direct mail prospecting, I just never found it worth the effort. Name acquisition that way is excessively expensive. When you’re building a political list of future donors and activists, it’s probably worth any price. When you’re trying to raise immediate and sustainable support for your cause, you’re just spinning your wheels. I worked in …

Digital distribution market?

In Marketing 101 by Jeff PeytonLeave a Comment

Jeff: The Hearst company is on the right track with its idea for a Kindle-like e-reader for its newspapers. Frankly, I’m not sure why every owner of every daily in America isn’t on the phone with Amazon right now trying to buy every Kindle coming off the assembly line as a stop-gap measure until a larger e-reader gets out of …

Put On A Happy Face(book)!

In Social Media by Laura Stocker1 Comment

Laura: Interesting and eye-opening conversation with a client last week. I’ve been trying – not to subtly – to encourage clients to consider social networking as part of their online marketing efforts. For the uninitiated, by social networking, I’m referring to having a presence on Facebook or LinkedIn or Twitter… or one of the dozens of specialty social networking web …

Big announcement: Bait and see!

In Marketing 101 by Jeff PeytonLeave a Comment

Jeff: Let me tell you a secret. The pre-advance-hype around a “coming soon” announcement is pretty much worthless. There is no marketing value whatsoever. In fact, most people are probably turned off by the fake build-up with nothing to show for it. So why do we do it anyway? I can’t speak for everyone, and maybe Laura will chime in …