Measure Twice, Cut Once

In Marketing 101 by Laura StockerLeave a Comment

Laura:  One of my favorite questions to ask clients, and prospective clients is this:  How will you measure the success of this project? This often throws them – particularly as I tend to pose the question before actual site development has occurred…before the first media contact has been made…before creative has begun. But it’s a critical question – once your …

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It’s not about you…

In Marketing 101 by Laura StockerLeave a Comment

Laura: Really, it isn’t. Yet, I can’t tell you how often I meet with a new client or potential new client, and among the first words are “I want…” or “my boss wants…” Web sites are for your customers and prospective customers. The goal of your site is simple, almost regardless of your business: How can I make it easier …

Fuel bubble bursting?

In Marketing 101 by Jeff PeytonLeave a Comment

Jeff: The Houston Chronicle is reporting that gas prices could average about $1.75 per gallon by April, and remain relatively low all summer long. A combination of plenty of supply and fewer people driving are the culprits. I say “culprits” because this consumer boon is counter-productive to Washington’s plan to convert Chrysler and GM into hybrid factories. Hybrid vehicles are …

No postage necessary

In Social Media by Jeff PeytonLeave a Comment

Jeff: Direct mail spending fell by 3% in 2008 and is on pace to fall another 9% this year, according to a Winterberry Group white paper. “A channel in transformation: Vertical market trends in direct mail 2009″ reports that direct marketers, reacting to the recession, are switching from snail mail to digital. This, just as the US Postal Service is …

‘Recession’ Rush

In Marketing 101 by Jeff PeytonLeave a Comment

Jeff: It may seem odd to cry out “there’s gold in them there hills” in the middle (pray we’re past the middle, anyway) of a deep recession, but the truth is, there really IS gold in them there hills, if folks are willing and able to mine it. I know some folks in a development company who, for instance, are …