Sandbox rules

In The Woo by Jeff Peyton1 Comment

Jeff: Not everything we need to know about marketing was learned in kindergarten. Some lessons came in the third or even fourth grade. But most kindergarten sandbox rules continue to apply. At lunch a while back, Mike Anderson of Morgan-James LTD said something that struck a nerve with me, and I immediately thought back to my grammar school playground and fighting …

Shaddup already (it’s good advice)

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Jeff: It’s common sense. It’s foundational to what we do. And, for me at least, it’s one of the hardest things to remember when meeting with clients. I’m talking about NOT talking. You know the story. Client calls a meeting because they want to “go over some ideas” and you think, “they REALLY want to hear my opinion.” And why …

Reckless Words

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Jeff: I like to quote movies. A lot. My all-time favorite movie to quote is Bruce Willis’ Armageddon. I’ve been told I have an Armageddon citation that can apply to virtually any life scenario, in fact. Lines like “Way wrong answer” and “Outer space sucks” have more layers than a peeled onion for applied context, even if you haven’t seen …