Things your client can’t not know

In The Woo by Jeff PeytonLeave a Comment

Jeff: We’ve all been there. That critical junction where you have to decide how much information to share — or not share — with the client. On the one hand, your client isn’t all that interested in how the sausage is made. She just wants to know it tastes good. On the other hand, if your client was even slightly …

Happy Thanksgiving!

In The Woo by Jeff PeytonLeave a Comment

Laura & Jeff: Just a quick note to wish everyone a wonderful Thanksgiving! Don’t mind our holiday dust… we’re moving things around a bit while we gear up for the most wonderful time of the year!             _ Jeff Peyton Don’t be fooled by Jeff’s accomplishments in communications, crisis and business management. He also wing-walked …

Whatever happened to class?

In The Woo by Laura StockerLeave a Comment

Laura: I read an article this morning on Frommer’s Travel Web Site – 6 Really Nice Ways to Get Your Way When You Travel – a nice piece describing how using the manners your mama taught you can actually help you get preferred treatment from airport gate agents and hotel front desk personnel. This article bothered me for several reasons, …

Boomerang: Earning Loyalty

In The Woo by Laura StockerLeave a Comment

Laura:  Jeffrey Gitomer, a virtual mentor of mine, said it best:  “Customer Satisfaction is Worthless; Customer Loyalty is Priceless.” Satisfaction is passive.  Satisfied customers are wishy washy.  Satisfied customers will kick you to the curb if the next guy to sit across the desk offers a 10% discount. If you can’t get no satisfaction, move on – as Mick Jagger …

Avoid the “Culture Club”

In The Woo by Laura StockerLeave a Comment

Laura: Phil Johnson wrote a piece in last week’s edition of AdAge that had me thinking all week. In his piece, titled “Culture Shock:  Defining Moments in an Ad Agencies History,” Phil discusses the differences between actual agency culture and perceived agency culture.  He also recounts several great examples of agency-changing moments from his own agency and background – an overall great …