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Piling on the United PR fiasco

In Dealing With Monsters, Management / Leadership, Marketing 101, The Woo by Jeff PeytonLeave a Comment

Watching the United Airlines train wreck unfold in the news and especially across social channels over the past several days has been horrifically educational. Except, perhaps, for the folks in charge at United. Which, frankly, I don’t get. Isn’t this the guy PRWeek awarded “Communicator of the Year” – oh, that was before LeggingsGate and now DraggingGate. And yes, I mean …

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Great networking happens later!

In Marketing 101, The Woo by Jeff PeytonLeave a Comment

How much do you put into your networking efforts? Are you a member of your local chamber? Do you participate in industry “mixers?” Most importantly, do you actively follow up after each event? Let’s face it, attending an event is the easy part. Think about it – like-minded, likeable people exchanging cards, occasionally drawing a solid referral, and all the …

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Opportunities lost

In The Woo by Jeff PeytonLeave a Comment

I didn’t realize just how badly I wanted it until that exact moment they told me I couldn’t have it ever again. Honestly, I didn’t even miss piloting. At least I didn’t think I missed it. I went 18 months without so much as sitting in the cockpit, and with nary a complaint. Oh, my wife and daughter will tell you …

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Don’t just network for networking’s sake

In The Woo by Jeff PeytonLeave a Comment

I happen to know the undisputed King of Networking. This guy has over the years perfected the art of the schmooze. He rolls from Chamber breakfast to BNI lunch to stacked one-on-ones, business card in hand, elevator pitch on point. He’s the guy everyone in the room likes. He’s a charmer. He’s a brilliant conversationalist. He’s on a first-name basis …

Make your best first impression!

In Marketing 101, The Woo by Jeff PeytonLeave a Comment

A few years ago, Laura and I gave a series of talks on the importance of first impressions, and just what a solid first impression means to your business. One example she loved to give was the story of how her search for a dermatologist to consult with ended on a sour note (for a local dermatology office). Receptionist: “Dr. Dermotologist’s …