The Tin Cam on Crisis Communications

In Dealing With Monsters by Jeff Peyton1 Comment

Jeff: Our brand new podcast, The Tin Cam, kicks off this week with a two-week series of audio conversations that touch on several different marketing issues, from social media to crisis communications. We hope the series conveys just how interrelated these topics really are. Tin Cam programs will vary in length, format and subject matter, ranging from in-depth audio interviews …

Monday morning quarterback

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Jeff: A friend of mine who has been having real issues with his marketing program asked me if we could figure out what was going on. To make matters worse, his problem wasn’t obvious: Solid product, catchy creative, multi-channel message that includes radio, print, Internet and social network marketing. Despite excellent effort from each stakeholder, there is a clear and obvious disconnect, and it …

Communicating in a crisis (or, you know, a pandemic)

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Jeff: Dick Thompson, Team Leader, WHO Pandemic and Outbreak Communication, published these guidelines on how the World Health Organization should communicate during a crisis. Managers in every corporation should put a version of these guidelines on an index card and file it for quick reference. For the full article, click here. Trust is the most important thing. As Thompson points …