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Because you just never know

In Dealing With Monsters, Marketing 101 by Jeff PeytonLeave a Comment

Marj: What? I’m not on the “greatest heists in history” infographic? They need to add one more entry . . . 1982: “E-town College student gets inside the bank, doesn’t take the loot!” Back then they called them externships. Today we would probably refer to it as job shadowing. Either way, it’s a chance to walk through the day-to-day routines at …

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When your crisis actually isn’t

In Dealing With Monsters by Jeff PeytonLeave a Comment

Jeff: One of the toughest things to learn about crisis management is when to pick your battles. Because the truth is, sometimes your crisis really isn’t. On the surface, this seems to contradict our very thesis – that when it comes to crisis management,perception IS reality. Trust me, the thesis stands. I’m here to tell you that your own perception …

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AKC response provides great marketing lessons

In Dealing With Monsters, Marketing 101 by Laura StockerLeave a Comment

Laura:  In this brave new world of transparency, at which point are businesses drawing too much attention to their potential bad news? With two AKC-registered collies at home, I am a registered user of the American Kennel Club website and receive the occasional email from them (usually trying to sell me pet insurance).  They don’t email me too often, so …