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WHY great optimization matters

In Marketing 101, SEO by Jeff PeytonLeave a Comment

So here’s the thing. Google really wants to read your mind. With just a few innocuous, seemingly unrelated words, Google is desperate to provide people with exactly the web content they are looking for. Fast. Like, instantaneously. It’s not perfect, not yet. But it’s good. Scary good. I don’t even try to remember the name of the store or restaurant I’m looking for. …

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Farewell Tin Cans, Hello Triple Strength!

In Marketing 101 by Jeff PeytonLeave a Comment

Normally, this is the time of year when I start blogging about milestones, how much we’ve accomplished, how much fun it’s been working with our clients, how much I look forward to another great year of service, stuff like that. I do it almost like clockwork for two reasons. First, it’s absolutely true, and I have always found it important …

Make your best first impression!

In Marketing 101, The Woo by Jeff PeytonLeave a Comment

A few years ago, Laura and I gave a series of talks on the importance of first impressions, and just what a solid first impression means to your business. One example she loved to give was the story of how her search for a dermatologist to consult with ended on a sour note (for a local dermatology office). Receptionist: “Dr. Dermotologist’s …

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Tin Cans on Call – our ‘Breakfast in the Sky’ idea

In Marketing 101 by Jeff PeytonLeave a Comment

Two years ago, Laura blogged about a unique experience she shared with her friend Kevin at Morey’s Pier Giant Wheel in Wildwood, NJ – an exquisite breakfast in the sky. Now, this was no ordinary breakfast. Gourmet offerings (she was fond of the lobster omelet), white linens, and more than an hour on the Ferris wheel. All for $90 per couple. If you …