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Piling on the United PR fiasco

In Dealing With Monsters, Management / Leadership, Marketing 101, The Woo by Jeff PeytonLeave a Comment

Watching the United Airlines train wreck unfold in the news and especially across social channels over the past several days has been horrifically educational. Except, perhaps, for the folks in charge at United. Which, frankly, I don’t get. Isn’t this the guy PRWeek awarded “Communicator of the Year” – oh, that was before LeggingsGate and now DraggingGate. And yes, I mean …

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Don’t fall victim to your own success!

In Marketing 101 by Jeff PeytonLeave a Comment

All too often, business owners tell me “I have no time for marketing.” Hey, marketing is my life, but I can still relate. In addition to talking with folks about their marketing their business, working on Triple Strength marketing needs, and all of the administrative gobbilygook that just creeps into my day, I also have to carve out time for things like writing a …

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Great networking happens later!

In Marketing 101, The Woo by Jeff PeytonLeave a Comment

How much do you put into your networking efforts? Are you a member of your local chamber? Do you participate in industry “mixers?” Most importantly, do you actively follow up after each event? Let’s face it, attending an event is the easy part. Think about it – like-minded, likeable people exchanging cards, occasionally drawing a solid referral, and all the …

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Great website integral to great marketing

In Marketing 101 by Jeff PeytonLeave a Comment

“Hey, the 90s called, and they want their website back!” I used to hear that one a lot. Right around the time Web 2.0 was a thing. But as scary as it sounds in the era of mobile-first, swipe-friendly responsive websites, Web 2.0 is still alive and kicking. I get why folks hold on to their decade-old web design. It was …