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Don’t fall victim to your own success!

In Marketing 101 by Jeff PeytonLeave a Comment

All too often, business owners tell me “I have no time for marketing.” Hey, marketing is my life, but I can still relate. In addition to talking with folks about their marketing their business, working on Triple Strength marketing needs, and all of the administrative gobbilygook that just creeps into my day, I also have to carve out time for things like writing a …

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Great networking happens later!

In Marketing 101, The Woo by Jeff PeytonLeave a Comment

How much do you put into your networking efforts? Are you a member of your local chamber? Do you participate in industry “mixers?” Most importantly, do you actively follow up after each event? Let’s face it, attending an event is the easy part. Think about it – like-minded, likeable people exchanging cards, occasionally drawing a solid referral, and all the …

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Great website integral to great marketing

In Marketing 101 by Jeff PeytonLeave a Comment

“Hey, the 90s called, and they want their website back!” I used to hear that one a lot. Right around the time Web 2.0 was a thing. But as scary as it sounds in the era of mobile-first, swipe-friendly responsive websites, Web 2.0 is still alive and kicking. I get why folks hold on to their decade-old web design. It was …

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WHY great optimization matters

In Marketing 101, SEO by Jeff PeytonLeave a Comment

So here’s the thing. Google really wants to read your mind. With just a few innocuous, seemingly unrelated words, Google is desperate to provide people with exactly the web content they are looking for. Fast. Like, instantaneously. It’s not perfect, not yet. But it’s good. Scary good. I don’t even try to remember the name of the store or restaurant I’m looking for. …