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Great website integral to great marketing

In Marketing 101 by Jeff PeytonLeave a Comment

“Hey, the 90s called, and they want their website back!” I used to hear that one a lot. Right around the time Web 2.0 was a thing. But as scary as it sounds in the era of mobile-first, swipe-friendly responsive websites, Web 2.0 is still alive and kicking. I get why folks hold on to their decade-old web design. It was …

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WHY great optimization matters

In Marketing 101, SEO by Jeff PeytonLeave a Comment

So here’s the thing. Google really wants to read your mind. With just a few innocuous, seemingly unrelated words, Google is desperate to provide people with exactly the web content they are looking for. Fast. Like, instantaneously. It’s not perfect, not yet. But it’s good. Scary good. I don’t even try to remember the name of the store or restaurant I’m looking for. …

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Farewell Tin Cans, Hello Triple Strength!

In Marketing 101 by Jeff PeytonLeave a Comment

Normally, this is the time of year when I start blogging about milestones, how much we’ve accomplished, how much fun it’s been working with our clients, how much I look forward to another great year of service, stuff like that. I do it almost like clockwork for two reasons. First, it’s absolutely true, and I have always found it important …

Make your best first impression!

In Marketing 101, The Woo by Jeff PeytonLeave a Comment

A few years ago, Laura and I gave a series of talks on the importance of first impressions, and just what a solid first impression means to your business. One example she loved to give was the story of how her search for a dermatologist to consult with ended on a sour note (for a local dermatology office). Receptionist: “Dr. Dermotologist’s …