In The Woo by Jeff Peyton7 Comments

Laura Stocker’s family and friends gathered by the hundreds on Wednesday to say their goodbyes and pay their final respects. A number of her clients were in attendance as well – such was her impact on this world. She wasn’t just full of life. She was full of kindness and joy – both of which she shared with everyone she’s ever known.

Laura died Saturday from complications related to her ongoing battle with pancreatitis.

I’ve talked a bit about Laura’s illness over the past few months, but only a bit. It was her story to share, and she and I both believed she should – that she would – be the one to tell it.DSC_0816


As I sit here alone in the office I’ve shared with her for the past several years, surrounded by Superman memorabilia and Mr. Potato Head superheroes, I realize that I can’t share with you the full story of Laura Stocker. But there is one thing I have to share.

It’s a secret, one I never told Laura. We named our company, Tin Cans Unlimited, after her.

The story of Laura and me sitting in home offices separated by hundreds of miles, having great difficulty communicating, leading to her remarking that we would do better with two tin cans and some string, is completely true. The original logo I designed (which Chad has long since improved upon) carried the name “Tin Cans Ltd.”

What changed us from “limited” to Unlimited? Laura.

Most of you don’t know this, but Laura’s vision was failing her. About four years ago, she lost the ability to see in dim or bright light, and her peripheral vision had been reduced to roughly the outline of her glasses. Additionally, she had very little depth perception. When we formed Tin Cans, she shared with me that a genetic disorder, retinitis pigmentosa, virtually guaranteed her total blindness by age 60.

This, she kept from almost everybody. She didn’t want to be a burden or bother.581117_4229943473333_1493550150_n

I convinced Laura that we should call the company “unlimited” because of what the name “limited” implied. But the truth is, I wanted to recognize that spectacular trait that she demonstrated on a constant basis without even realizing it.

Until that fateful day in December when her pancreas forced her to the sidelines, Laura Stocker was, in a very real sense, unlimited.

These past three months were undoubtedly the most difficult time of her 49 years. Plagued with debilitating pain, crippling fatigue and a prophetically poor prognosis, Laura never gave in to depression or fear. She never gave up on Life. Which isn’t to say she wasn’t depressed. or scared.

She was. A lot.

She knew her condition, she understood what was happening. And yet she began every single one of our daily visits by asking me how I was holding up.

The root of Laura’s pain was not her pancreas, but her sudden inability to help others. Of that I have no doubt.

I will be forever grateful I got to spend time with Laura the day before she died. We had lunch together and spent the afternoon planning an ambitious springtime travel itinerary that included delivering speeches in Florida and Istanbul. She was that optimistic. It never occurred to her to lose hope.10

Laura was more than my business partner.

She was my oldest and dearest friend, tracing back decades. She was my first friend when I was the new kid at her high school in 1983, and she never stopped being my friend, even during all of the years we were apart. We’ve traveled the world together, rode Segways and roller coasters together, even learned to fly airplanes together.

Laura longed to see the moon and stars one more time. She read voraciously, often completing three novels in a week. She kept a detailed journal, in which she described almost random things in Tolkien-like detail, to help insure against her fading vision. (Once, while driving along Interstate 68 through West Virginia, she had me pull over so she could stare at a wind farm for a few minutes, to commit every detail to memory.)

Laura wasn’t an outwardly religious person. She grew up Catholic, and in 2008 recommitted her life to Christ. She considered that September afternoon a watershed moment, and from that day she she literally attacked each day with purpose.1010230_10151693847216350_1929891377_n

Laura’s faith never wavered, her figurative vision never faded (even as her literal vision did). She drew strength from her savior. She maintained her focus on each new challenge, wasting no time or resource on obstacles already overcome.

Laura embodied “unlimited” in the most biblical sense, as expressed in Philippians 4:13: I can do all things through Christ who strengthens me.

Jeff Peyton
Don’t be fooled by Jeff’s accomplishments in communications, crisis and business management. He also wing-walked on an airplane at 700 feet, co-piloted the Goodyear Blimp and swam with sharks – and still managed to obtain paperwork officially declaring him “legally sane.” Really.


  1. Tammy Pierc

    Hi Jeff!!! I met you and Laura through the Hershey Partnership!!! I remember Laura’s contagious smile and how she was always….always….always smiling!!! Thank you for sharing and being so transparent. God bless you as you find the way to carry on her legacy and savor the memories!!!

  2. Tammy Bernarduci

    Nicely stated. Laura was an inspiration to all she encountered. I remember our trip to Paris, Laura tapping in the office when she got new tap shoes from a client (Dance Attire Company) and our many drives to/from Philly.

    I’m just sorry we lost touch. It was great to hear her sisters share at the service yesterday.

    Laura will be missed by ALL!

  3. Joe Ostrander

    Laura hired me as a PR intern at Hersheypark. She took a chance on me as I had already been out of school for a year and was desperate to gind a pr job and get out of the red vest from Sears.
    She was a fabulous teacher, giving me just enough space but reigning me in when needed.
    She trusted me with some great pr projects, which taught me things I still use.
    We also shared the geek, collector buzz (though hers was definitely larger habit than mine).
    I am still shocked by the news, as I am sure many are. Good bye Laura. I wish I would have paid you a visit in the hospital and I wish I would have been in town for your funeral. But you did teach me that framing the story is about perspective, not location.
    You now have the most perfect perspective anyone is able to achieve.
    I will miss you.

  4. Liesel Gross

    I have been inspired, but honestly not surprised, by all the tributes I have read about Laura in the past week. I am still reeling in shock by this loss. Laura was my friend and an inspiration to me personally, and such a wonderful and generous help to me professionally. I did not know Laura the same way you did, and yet I am not brave enough to to put into words what this loss means to me. Thank you for sharing a bit more about Laura and also about your relationship with her. Every tribute I read confirms what I already knew in my heart, which is that she was so special to so many people and that her beautiful brave voice will continue to inspire us all!

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