Jeff: There is a plethora of business advice available that breaks things down to a few action points. It seems to us that number is always four or seven. As in, “the seven secrets of effective what-have-yous” or “the four fundamentals of you-guessed-it.”
In contrast, the Woo™ doesn’t break down quite so simply.
That’s because – our own clever tag line not withstanding – Pitching Woo™ isn’t about closing more deals, booking more business or increasing your sales. Those are the natural consequences of the Woo™, but not its raison d’etre.
Pitching Woo™, you see, isn’t just for salespeople. It’s for CEOs and secretaries and every person who falls anywhere on the curve. The Woo™ isn’t about how you treat prospects, it’s about how you treat people.
All people. All the time.
When you’re pitching woo, you aren’t inking a deal, you’re forging a relationship. (Someone should tweet that!) And you can’t build a long-lasting successful relationship in four simple steps.
We’re a marketing agency, so naturally the topics we explore will tend to flow in that direction. But our goal with this blog is not JUST to give away free marketing advice. Our goal is to demonstrate relationship-building simply by building relationships.
It starts with this blog, but that’s only the first word on the matter.
Relationships, even business relationships, take time. And effort.
No amount of charm, wit or perfect grammar, no clever turn-of-phrase, catchy headline or clever analogy, will ever shorten the process. I cannot imagine the prospective client who reads one post at pitchingwoo.net and immediately drives over to Tin Cans World Headquarters to sign a long-term contract. I can imagine the prospective client who reads one post at pitchingwoo.net and is intrigued enough to read another. I can imagine this individual coming back every so often to catch up on the latest. I can see her bouncing over to tincansunlimited.com to learn more about us. I can even envision the phone call we eventually receive asking us to take a meeting.
Ultimately, I can see the beginnings of a great partnership, all starting right here with this blog.