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Core values essential to The Woo™

In The Woo by Jeff PeytonLeave a Comment

Jeff: One year ago today, I lost a month. It started out normal enough. I went over to the corner pharmacy to pick up a prescription for my daughter, and maybe a lottery ticket (I was feeling lucky – go figure), and bada bing – next thing you know I’m in the emergency room waiting patiently for a bed in the ICU …

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Effective selling NOT all about the close

In The Woo by Jeff PeytonLeave a Comment

Jeff: I was a late-comer to The Woo.™ A lifelong newspaperman (half of that time in the newsroom, not the business office), my sales training focused on the close. The mission: leave no money on the table, ever. Walking away from a client meeting without a signed insertion order was considered epic failure of the highest order. I came up in highly competitive …

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Marketing. It’s what’s for dinner.

In Marketing 101 by Laura StockerLeave a Comment

Laura:  Are you a fan of Patagonian toothfish? Turns out, thanks to great marketing and branding, that I AM! In fact, I’ve been eating it for years – and paying a premium whenever I order it from a high-end restaurant! I just didn’t know it. How could I have known? It’s not like Patagonian toothfish is even on the menu. Any …

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Y’all keep it down! I’m fixin’ ta make a call, ya heah?

In The Woo by Jeff PeytonLeave a Comment

Jeff: On our return leg from last week’s Chicago/Cleveland trip, Laura and I were joking that we really should change the name of the company to Tin Cans International, with so much of our work involving folks from widely divergent time zones. It certainly makes office hours interesting when conference calls with Europe, South America and China are scheduled for the same day! …

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Paradigm shift (part 2): When the relationship isn’t yours

In The Woo by Laura StockerLeave a Comment

Laura: The last year of my Dad’s life, cancer struck – and yes, it sucked as much as you might imagine. When it was clear that he couldn’t go on hosting his extremely popular talk radio program while undergoing treatment, he asked me and my good friend Kevin Biddle to fill in. So we did just that. With bells on! (If you missed Part …