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Nothing against emojis – except everything

In The Woo by Jeff PeytonLeave a Comment

When I heard that someone had taken the time to translate the Holy Bible into Emoji, my first thought was to write a blog post in Emoji. But I can’t. Which is to say that I can, but I won’t. Words, you see, mean things. Actual, specific things. Used with precision, words can wound – they can cut, they can …

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Marketing – like relationships – is NOT about you

In The Woo by Jeff PeytonLeave a Comment

It should go without saying. Emphasis on should. Unfortunately, years of experience reveal a very different reality. So, for the record, marketing isn’t about YOU. Really, it isn’t. Time and time again, our initial client meetings start with the person across the conference table launching with words to the effect of “I want…” or “my boss wants…” And, time and …

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Closing the widest divide

In The Woo by Jeff Peyton1 Comment

I won’t say this is the last time I’ll blog about Laura. But it is the last time I’ll blog about her passing. Last weekend marked two months since her sudden departure from us. It also marked the end of our annual spring trade show season with our return from Las Vegas. And, that weren’t enough, it marked the beginning …

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Long-term relationships take long-term effort

In The Woo by Jeff PeytonLeave a Comment

Jeff: Prospecting – that is, looking for new clients – is a very different thing when you’re not looking for just anybody. Truth is, when it comes to the Woo™, you can’t really call it prospecting at all. Well, you can. But you’d be wrong. Remember, pitching woo is about building long-term relationships, and you do just don’t do that firing off …

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Tin Cans on Call – our ‘Breakfast in the Sky’ idea

In Marketing 101 by Jeff PeytonLeave a Comment

Two years ago, Laura blogged about a unique experience she shared with her friend Kevin at Morey’s Pier Giant Wheel in Wildwood, NJ – an exquisite breakfast in the sky. Now, this was no ordinary breakfast. Gourmet offerings (she was fond of the lobster omelet), white linens, and more than an hour on the Ferris wheel. All for $90 per couple. If you …