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Job hunting – 21st century style

In Marketing 101 by Deb KempLeave a Comment

Deb: Watching your spouse go through a period of unemployment is arguably one of the most stressful experiences in a marriage.  When my DH was laid off in February, we circled the wagons and buckled down our budget. (How we survived is a completely different story for another day.) While the Internet hasn’t completely changed job hunt strategy, the tactics …

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World Trade Center program includes … US!

In Marketing 101 by Jeff PeytonLeave a Comment

Jeff: If you’re in Central Pennsylvania – or plan to be in the near future – why not avail yourself to some excellent professional development programs while you’re here? World Trade Center Harrisburg will host its 15th annual International Trade Conference on Thursday, May 28, at the Wyndham Garden Hotel in York, PA. The program runs from 8 a.m. to 3 p.m., and includes breakfast …

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You CAN improve your search rankings

In Marketing 101, Social Media by Tim McNabbLeave a Comment

“My competitor comes up on the first page in Google, and my website is nowhere to be found.” Tim: Business owners I talk with share this lament with me on a weekly basis. And almost every time I check out their websites, I find content that hasn’t been updated in months, sometimes years. Search engine results come from search robots “reading” websites. Search …

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The Eye of Sauron

In Marketing 101 by Deb KempLeave a Comment

Deb: Overseeing everything that goes on at Tin Cans Unlimited is, at times, like herding cats. Thankfully, I’m also the mother of a teen-ager so, in addition to my other qualifications, I practice effective herding skills at home, too. And yes, I deploy similar tactics in both places. I’m often asked how I manage to direct all production traffic as …

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The “calm” between the shows

In The Woo by Jeff PeytonLeave a Comment

Jeff: It’s good to be home. Don’t misunderstand – CAI was an outstanding show. Our talks were well-received, and we made a lot of new friends. Toss in the 1st Class upgrades we picked up on the long flight home, and I’d say the show went pretty much as well as it could have. But, if I’m being honest, this show …