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Make your best first impression!

In Marketing 101, The Woo by Jeff PeytonLeave a Comment

A few years ago, Laura and I gave a series of talks on the importance of first impressions, and just what a solid first impression means to your business. One example she loved to give was the story of how her search for a dermatologist to consult with ended on a sour note (for a local dermatology office). Receptionist: “Dr. Dermotologist’s …

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Don’t spread the Suitcase Blues

In The Woo by Jeff PeytonLeave a Comment

Participating in a trade show can cost a lot of money. I’ve worked shows that cost hundreds of dollars, and I’ve worked shows where the bill totaled in the tens of thousands of dollars. When you figure in the cost of booth, electric, audio-visual, Internet access, hotel, transportation, food and staff, trade show participation is a major commitment. Sure, the …

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Nothing against emojis – except everything

In The Woo by Jeff PeytonLeave a Comment

When I heard that someone had taken the time to translate the Holy Bible into Emoji, my first thought was to write a blog post in Emoji. But I can’t. Which is to say that I can, but I won’t. Words, you see, mean things. Actual, specific things. Used with precision, words can wound – they can cut, they can …

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Marketing – like relationships – is NOT about you

In The Woo by Jeff PeytonLeave a Comment

It should go without saying. Emphasis on should. Unfortunately, years of experience reveal a very different reality. So, for the record, marketing isn’t about YOU. Really, it isn’t. Time and time again, our initial client meetings start with the person across the conference table launching with words to the effect of “I want…” or “my boss wants…” And, time and …