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Fortunately, I’m left handed, not that it matters

In The Woo by Jeff PeytonLeave a Comment

Jeff: If it seems like this blog hasn’t been updated in a bit, well, that’s because it hasn’t been. My fault, entirely. I’ve been missing full use of my right hand for a while now, and that’s made day-to-day tasks, such as keeping a blog current, more difficult than I thought it would be. Last week’s surgery on my wrist wasn’t …

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Message misfire or micro-targeted overshoot?

In Marketing 101 by Jeff PeytonLeave a Comment

Jeff: Last week, friends in the biz hollered at me repeatedly, wanting to discuss Ted Cruz and his “New York values” attack line vs Donald Trump. Which side they came down on generally depended on where they lived. The line was apparently tested in Iowa via robo-call surveys before Cruz himself started using it in media interviews. From what I can …

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When your QB might miss a few games

In Dealing With Monsters, The Woo by Jeff PeytonLeave a Comment

Jeff: Sometimes, the only thing you can do is the only thing you can do. Profound, I know, in its total lack of profundity. But that’s how I felt yesterday afternoon, delivering Laura for the second time in three weeks to the hospital. It looks like she’s going to be there a while. The pancreas is a fickle organ. Laura’s is …

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Going the extra miles

In The Woo by Jeff PeytonLeave a Comment

Jeff: Sitting here at Heathrow Airport, several thousand miles from home, two days before Christmas, at the end of an extremely long, surprisingly unpleasant hop across the pond, watching the powers-that-be delay my flight home for the umpteenth time since I arrived here at 5:30 this morning, I am reminded just how truly fortunate I am. For starters, there’s the …

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Interface Design fail leads to costly support calls

In The Woo by Tim McNabbLeave a Comment

Tim: I never complain about helping my mom with computer stuff. She taught me to eat with a spoon. And when it came to getting her reimbursed for medical expenses, I am glad to have taken over the chore. The frustration of working on this particular confusing and poorly designed website might have blown the poor woman’s ticker. This website could …