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Long-term relationships take long-term effort

In The Woo by Jeff PeytonLeave a Comment

Jeff: Prospecting – that is, looking for new clients – is a very different thing when you’re not looking for just anybody. Truth is, when it comes to the Woo™, you can’t really call it prospecting at all. Well, you can. But you’d be wrong. Remember, pitching woo is about building long-term relationships, and you do just don’t do that firing off …

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Tin Cans on Call – our ‘Breakfast in the Sky’ idea

In Marketing 101 by Jeff PeytonLeave a Comment

Two years ago, Laura blogged about a unique experience she shared with her friend Kevin at Morey’s Pier Giant Wheel in Wildwood, NJ – an exquisite breakfast in the sky. Now, this was no ordinary breakfast. Gourmet offerings (she was fond of the lobster omelet), white linens, and more than an hour on the Ferris wheel. All for $90 per couple. If you …

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Leaders need more time to … think

In The Woo by Jeff PeytonLeave a Comment

Brian Scudamore, founder and CEO of O2E Brands, has a guest piece over at Inc.com that makes an excellent case for business leaders to take up to a full day each week just to … think. Yes. Think. Don’t take phone calls. Don’t answer emails. Don’t even go into the office. Just think. For most of us, that’s not even an …

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Wooing requires honesty. Even in marketing.

In The Woo by Jeff PeytonLeave a Comment

I am not The Client Whisperer. I’m not on anybody’s short list for hand-holding, there-theres or any sort of artificial reassurances. That’s not what they need. (Whether they want it is a whole other blog.) There are some who will tell you that customers are easily rattled, that a steady voice of reason can keep projects on track when client …

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Moving past tragedy

In The Woo by Jeff PeytonLeave a Comment

There is nothing new or normal about the New Normal. My office is still filled to the ceiling with a mismatched collection of all things Superman / Doctor Who / Avengers / Mr. Potato Head / Pez and prints of fine art. Laura’s red chair is right there, where it’s supposed to be. Her laptop still pings with the odd …